FOR IMMEDIATE RELEASE

CONTACT:
Parthip Thyagarajan WeddingSutra.com (India) Pvt. Ltd. info@weddingsutra.com
Tel No: +91 9821141453

Launch of India's first Wedding Portal WeddingSutra.com

Mumbai, March 17, 2000. WeddingSutra.com, India's first wedding portal is set to create a revolution in India. What do you think of a service where couples can create their personalized Wedding homepages with surprising ease and host them free of cost. What's more, they can also manage guest lists, send online invitations and receive confirmations!

WeddingSutra.com advises to-be-wed couples on a variety of information related to their needs - fashion, beauty, health and fitness, marriage & careers, jewellery & accessories, relationships; information which will enable young men and women to prepare themselves for the joyous wedding celebrations.

Who is WeddingSutra targeting?

The primary target of WeddingSutra will include couples who have just been engaged and are in the process of preparing for the wedding celebrations. Besides to-be-married couples, the site will provide relevant information to a host of others; parents, family members, friends and acquaintances of the bride and groom.

Why would people access WeddingSutra?

It is a well-known fact that urban India is witness to a number of changing trends. An increasing number of young men and women are staying independently, away from their parents. Most of them would like to take independent decisions. At the same time, the majority nurtures great interest in their customs & traditions. The age of nuclear families and an increasingly demanding professional life gives young couples little time to interact with their relatives and friends. Whom do such individuals turn to? when it is time to prepare for the wedding celebrations? How can such couples access information under one roof? Which site can give them valuable advice? on the socio-cultural phenomena of weddings in India?

WeddingSutra of course.

Will visitors be able to make any purchases on the site?

Our immediate endeavour is to build our brand by providing comprehensive content and tools, tailor made to the needs of NRIs and Urban Indians. Therefore, in the initial stages, WeddingSutra will only provide feature articles and information on wedding-related products and services.

So what is our aim?

In short, our aim is to create a community of young couples sharing the joys of arranging a wedding celebration. Couples who can turn to WeddingSutra for relevant, profound advice, and look at the site as `The Best Destination' for catering to their individual needs and requirements.

Says Madhulika Mathur, CEO and co-founder: "Our site would be reaching out to a niche segment of individuals who would be making major purchases and availing a host of services in the immediate future. If there's one time when individuals pamper themselves, it's at the time of their wedding. Hence, advertisers and service providers can reach this focussed audience through WeddingSutra."

Adds Parthip Thyagarajan, Director and co-founder: "Indians spend a lot of their time, energies and resources in planning and preparing for a wedding celebration in their family. If WeddingSutra can help couples and families in the preparations we would be more than overjoyed."