Meera Mahadevia and her Muse

Dec 14, 2009 People & Parties

Meera Mahadevia is one of the most beautiful designers in Mumbai. Heads turn when the accessory designer in her mid 40s attends an event. When Meera arrives, men and women of all ages watch in awe, admiring her traditional Indian features and of course her bag, jewellery and accessories. Meera started designing bags over two decades back and while she initially stocked her exquisite handbags at Melange, some years ago she began designing shoes, belts and jewellery too—which she stocks at select boutiques in India and abroad.

Meera has not marketed her creations aggressively because she herself is the best brand ambassador for her brand. Recently Meera joined the bandwagon of designers who showcase their muse. Meera’s muse is style diva Sheetal Mafatlal who was present with her and photographed alongwith Falguni Jhaveri, the owner of Fuel where the latest collection was showcased. But why did Meera who is synonomous with Indian fabrics and India inspired creations, associate herself with Versace loyalist Sheetal Mafatlal? Meera explains: “Sheetal Mafatlal has a regal air about her and my collection is like that so she fit the bill completely”.

While Meera Mahadevia showcased her latest collection at Fuel, another well-known accessory designer Malini Agarwala launched her new store in Juhu, alongwith Vikram Phadnis. Some years ago, Vikram Phadnis opened the store Jewel at Juhu, which shut shop soon, so we’re wondering how Agarwala and Phadnis will sustain this venture—especially at a time when many multi-designer stores have opened in Mumbai. At the launch function, Malaika arrived with husband Arbaaz and was dressed in a creation which closely resembled Shilpa Shetty’s reception dress. We don’t know why Malaika was over-dressed for the launch party of a store. Shutter-bugs clicked away, almost as if a celebrity bride was entering the wedding venue.

Tags: Falguni Jhaveri, Malini Agarwala, Meera Mahadevia, Sheetal Mafatlal, Vikram Phadnis