The Wedding Invitation which is all about setting the guest’s
expectations is the first and often the only written communication on
the wedding. Uttara Shah, one of Mumbai’s most sought-after high-end
contemporary wedding invitation designers talks about the hottest
trends in invites.
1. ‘Inside’ the box
One of the most prolific trends in recent times is to move away from
traditional paper to boxes. Typically these invitations are in the
form of an elaborate wooden, board or mdf boxes which then contains
the actual invitation. It is not uncommon to see a combination of
laser cutwork, jewels and other adornments on these boxes, making it
look quite elaborate and rich. Some people also prefer to include
their wedding favours in these dual purpose boxes.
2. A concept wedding invitation
The wedding invitation itself is developed as a concept. Examples of
these could be a mela fan for a mela theme, a traditional Indian fan
for a palace theme, a 3D lotus pop-up card for a lotus theme. It could
even be a yearly planner (for a Jan wedding) where the invitation is
printed on the relevant day/ date. In most cases, the concept is
matched or developed
based on the overall theme.
3. More Alternatives
An increasing number of cards use alternative elements such as wood
and veneer, textures such as velvet and leather, metallic papers,
brass, semi-precious tassels, etc to add that additional zing, colour
and variation. Printing techniques such as foiling, emboss and deboss
are also very popular today.
4. Traditional Contemporary
Wedding invitations have typically portrayed the traditional Indian
look with use of Indian motifs, patterns, shlokas and deity images.
Today’s invitations have a more contemporary/Indie fusion look and
feel to it; this is achieved by the use of contemporary versions of
traditional Indian motifs and design elements
5. Glitzy Accessories
Glitzy or elegant accessories could accompany the invitation-- bags,
favour boxes or photo frames. If it’s a Destination wedding, along
with the invitation or just before the wedding visitors are
handed-over cards/ cases for travel documents, customized hotel keys
cards, baggage tags, in-room folders and photo books. The accessories
are usually in the same theme as the main wedding invitation retaining
the same look-and-feel.
Uttara Shah started designing wedding invitations in the late nineties
after completing her Bachelor's in commercial arts in Mumbai. Post
which she received her masters in graphic design from the Savannah
College of Art and Design, USA. She can be reached at firstname.lastname@example.org or +91 99301 21161 at her studio in Lower
Photos courtesy: Shweta Walavalkar