Sindoor Shah-Javeri is a wedding collateral designer based in Philadelphia. She believes every detail has to speak the couple’s story, as they will cherish the day and everything related to it, for the rest of their life. She talks about what’s popular, the hottest trends and her unique offerings:
- Youthful modern motifs appear over traditional ornamentation.
- Brighter and fun hues are preferred more than traditional bridal colors.
- Bold typography and symmetry is also in.
- Storytelling is what I believe will be the biggest trend for 2011.
- Clients come to me from all over the globe, and their demand revolves around three words. ‘Unique’, ‘classy’ and ‘modern’. I add the word ‘personal’ and we produce a story in the form of an invitation.
- Romance is a common thread through my wedding invitation concepts. I have designed cards that talk about two opposite people falling in love, cards that highlight the story of two best friends tying the knot and a wedding in the romantic setting of a palace.
- When designing my wedding invitations, I remember to highlight the couple and their family in one-way or another. I bring that about by using interesting symbols, typographically or through color.
- Another important factor is featuring the theme of the wedding, whether it is a destination wedding, seasonal wedding, or a specific style.
Wedding Cards by Sindoor Shah-Javeri:
1. Akshat weds Shalini- Two people completely opposite madly in love was the theme of this ‘Opposites Attract’ wedding card.
2. Harsh weds Lipi- This card showcased a Mughal bride with a modern twist. The gold and brown resonate with the royal wedding theme.
3. Megha weds Siddharth- Gujarat’s geometric Patola design was the focus of this fun, fashionable card. The patterns were expressed diagonally for a modern take, in very bright festive colors to announce the union of two Gujarati families.
4. Vidhi weds Vivek- Vidhi’s fun filled Goa wedding was expressed with the beauty of intricate and henna patterned beach shells, juxtaposed on bright, vibrant wedding colors. I wanted to focus on the special location as it gets the guests to dream of the getaway long before they board the plane. The shells signify infinite growth and the beauty of the relationship.
5. Sindoor weds Alok- This wedding card was designed keeping in mind, the couple’s long friendship and showcased their families bond.
6. Rashi weds Anuj- The saat pheras or seven vows of the wedding are shown through the seven layers of Rajasthani arches. They overlap to form a beautiful lotus, signifying divine purity and enlightenment.
Sindoor Shah- Javeri