Delhi’s most sought-after bridal & couture label, now in Mumbai

His clients include India’s super-rich, usually brides from Mumbai,  Delhi, Raipur, Indore and Nagpur looking for a very exclusive,  bling-rich lehenga. If you’re not keeping a close watch on bridal  fashion designers, chances are, you wouldn’t have heard of designer  Ankur Batra and his label Ecru; the Delhi-based designer has never  participated in a Fashion Week and rarely shares pictures of his work  with the media. Which is why, fashionistas quip that Ecru is one of  Delhi’s best kept secrets- Ankur Batra, the low-profile, charming and  endearing designer who custom-makes the most ‘wow’ ensembles! Batra and his business partner Amita Shukla run two  labels ‘Ecru’ for couture & bridal wear, and ‘Amber’ the luxury prêt  label.  Now ‘Amber’ has opened their first signature label in  Mumbai—at Om Chambers, Kemps Corner, the once most sought-after  address for couturiers.

Batra emphasises that most of his bridal clientele from all over India  will continue to meet him personally in Delhi, while the Mumbai store  will showcase the luxury prêt label only. He explains: “Our approach,  both on Amber and Ecru—are a very personalized approach to design,  flawless creations that are one of a kind, beautifully crafted and  neatly finished”. Brides who can afford to buy an Ankur Batra creation  travel from wherever they are, to Delhi to meet the designer at his  opulent studio in Chattarpur, Delhi, which also houses a private spa  that is open for clients only. Post the consultations and fittings  brides can get a make-up consultation by Ecru’s in-house make-up  expert Anu Kaushik, so everything is just-perfect for the big day!

Click here to see photographs of Real Brides who picked ensembles by
Ankur Batra: Geetika Sharma Mehrotra, Swatee Jayaswal and Palak Arora

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