Niharika Jhunjhunwala, founder of Sugarbox has collaborated with celebrity trainer and Pilates expert, Namrata Purohit to create a luxury Fitness Edition box, which will help brides-to-be appear in the best shape for their special day!
Fitness isn’t a journey. It’s a way of life. But the challenge is sticking to a sound exercise schedule while juggling work and family responsibilities. Add months of wedding planning to that mix and you’re asking for a miracle!
Which is where Niharika Jhunjhunwala comes in. Her service, Sugarbox is a provides monthly subscriptions to gift boxes and Niharika came up with the idea of creating a fitness box to suit the needs of the fast paced individual. She says, “We’re in an era where everyone is fitness conscious. It’s more than a trend, it’s about keeping fit in the long run. So we decided to bring out audience something they’d really love to use!”
So Niharika called celebrity fitness trainer, Pilates expert, Namrata Purohit. Namrata says, “Niharika got in touch with me with this concept five months ago and I thought that it was a great idea.” Together, they collaborated on and conceptualized a fun ‘Fitness Edition Box’ to inspire women to exercise at home. Namrata explains,” It is suited for women of all age groups and is great motivation for them to take their baby steps in fitness.
The box is perfect for the bride-to-be who’s hoping to avoid having to resort to crash diets and fad fitness trends. Namrata believes it’s a great option for brides who want to glow naturally from within, “The key is to avoid stress and instead, take small steps towards fitness to appear radiant and beautiful on their big day. The box comes with all the daily inspirations and indulgences.”
The Fitness Edition box includes all full sized products and comes equipped with a gym duffle bag, an edgy workout T-shirt, a quirky gym bottle, skipping rope, quinoa puffs, luxurious coffee body scrub, and ‘The Lazy Girl’s Guide to Being Fit’, a book written by Namrata Purohit.
Fitness edition is available on www.sugarbox.in and is priced at Rs. 2, 499/-