Indian connection takes the (royal wedding) cake!
It was nice to read this story in The Economic Times, on Britain’s Royal wedding sweet Indian connection. UK based Kishore Patel encouraged his wife Fiona Cairns to make the leap from graphic design to luxury baking. Her delicious cakes soon made it to shelves of top-end retailers, and a few weeks ago Cairns bagged the dream assignment: baking the multi-tiered cake for the wedding of Prince William and Kate Middleton.
Fiona Cairns and her signature cakes
In an interview to The Economic Times, Cairns said she started baking cakes at home for weddings and birthdays of friends and family. It was her husband Patel’s proverbial Gujarati business acumen and inspiration that propelled her to scale-up operations and launch the Fiona Cairns baking company. Today, their enterprise has a turnover of 8 million USD and employs 90 people and supplies to Fortnum and Mason, Harrods, Selfridges, Waitrose and Sainsbury’s.
Though she hasn’t revealed the exact number of tiers, she states: “What we’re creating for Prince William and Kate Middleton is a traditional fruit cake with a twist of the modern. The royal wedding cake will have all-white intricate icing with Victorian floral themes and the princess-to-be has been involved in evolving the final look.”
Patel and Cairns quip: “We would certainly consider selling into India if we had the right partner to do it with”. While the couple are clearly elated about their dream project, they know what to do next—be the most sought-after suppliers for big, fat Indian Weddings!