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Jewelled dreams: A peek inside Purab Paschim’s flagship store

Purab Paschim by Ankit Khullar blends the majesty and mesmerising details of Mughal-inspired jewellery into its handcrafted luxury bridal collections. For example, their ‘Royal Rebel’ collection makes use of stunning golden shadow Swarovski crystals in elaborate, ornate pieces that are no less than works of art in themselves. Their contemporary collection called ‘Feminine Bliss’ is all about expressive elegance with its profuse use of rose water opals and white crystals.


The same attention to detail and artistic grandeur is visible in the brand’s flagship store in posh Defence Colony in New Delhi with its sleek glass displays and copper-toned handcrafted structures that showcase one of a kind items like timeless masterpieces.


Modern brides today have veered far beyond the typical shiny gold jewellery sets and now desire versatile pieces they can pair with their range of haute designer bridal outfits. Purab Paschim’s bridal jewellery collections cater to this dynamic market, be it with ethnic ‘maang tikkas’, elegant earrings, headgear, hand harnesses, chokers and much more.  The brand takes pride in marrying the proven timelessness of Indian craftsmanship with international designs and finesse in its collections.


Brides can be rest assured that they are getting impeccable artistry, a quality ingredient as well as authenticity as every Purab Paschim piece comes with an ingredient branding tag from Swarovski. This tag confirms and authenticates the usage of genuine Swarovski crystals (#Askforthetag). Each piece is interwoven with Swarovski crystals and pearls to create a perfect balance between classic and contemporary lines. The brand also offers bespoke services for clients who want their aesthetic vision to be incorporated into the design process.


D 19 Defence Colony, New Delhi, India
Contact: +91 98 73 313872

( #Askforthetag )

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