Lakmé Absolute launches Makeup PRO App at LFW 2015

Day One of the Lakmé Fashion Week Spring/Summer 2015 saw the launch of India’s first ever real-time Makeup App- Lakmé Makeup PRO and the Sculpt range of beauty products from Lakmé.  The real-time virtual makeover app features Lakmé’s entire range of shades across categories and pre-created pro-stylist looks. The app is not just restricted to makeup, users can also experience different ways to prep their skin and try makeovers digitally. Download the app here.

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We invited Mumbai’s ace Bridal Makeup Artists to experience the Lakmé Absolute Studio at the LFW venue (Palladium Hotel, Mumbai). Makeup Artists Bianca Louzado, Amrita Sanghavi, Varsha Gidwani, Shamita Gogia, Priya Kapur, Maya Mehta, Poonam Shah, Ishita & Sangeeta Khanna tried and tested the Lakmé Makeup PRO App at the Lakmé Absolute Sculpt Studio.

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Purnima Lamba – Head of Innovation at Lakmé interacts with the Makeup Artists.

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Lakmé kick started the spring/summer season with a one-of-its-kind ‘Evolution of Sculpt’ Show curated by Lakmé make-up expert Natasha Nischol with models strutting down the ramp in DRVV’s collection. Natasha brought alive various art forms in makeup looks– inspired by Sculpt– including etching, bronze, mosaic, clay and paint.

Photos Courtesy- Parag Gopale

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