Love That Lasts: How Couples Are Redefining Commitment

Precious Platinum - May 30, 2025

“Indian weddings have always been grand affairs—lavish, sprawling, and steeped in tradition. But something is different now. More couples are questioning the excess, not because they want less, but because they want more of what truly matters. The focus is shifting from spectacle to sentiment, from obligation to intention. A wedding is no longer just a celebration—it’s a reflection of the relationship itself,” says Parthip Thyagarajan, CEO and Co-founder of WeddingSutra, adding, “I’ve been part of the wedding industry long enough to notice these subtle shifts. These changes don’t scream for attention but quietly redefine the way we celebrate love.”

But love doesn’t begin or end with a wedding. More and more, young couples are embracing their own evolving rituals of commitment—ones that extend beyond the wedding day. A first ‘I love you’ gift, the metal of choice for a proposal, a wedding band, or even a meaningful token exchanged years into a marriage—every stage of love comes with moments worth marking. This is also probably why many appear to be drawn to platinum. Rare and enduring, it holds its shape and meaning no matter how many years pass, making it a natural companion for love that grows and deepens over time.

Jewellery, once only associated with weddings, is now becoming a more personal expression of love—whether it’s a promise ring, a piece that marks a shared milestone, or something chosen simply because it reflects a relationship’s unique story. This shift represents a broader transformation in how couples perceive the role of jewellery in their lives. No longer just an adornment for special occasions, it has become a deeply personal symbol of love and commitment, chosen with intention rather than obligation.

This is why platinum continues to be a choice for those who value permanence and authenticity. Its natural strength and ability to retain its shape and colour over time make it a fitting symbol for love that is built to last. As couples move away from larger, more elaborate pieces and instead choose jewellery that holds personal meaning, platinum love bands have emerged as a preferred choice. These are not just accessories; they are tangible expressions of a bond that is meant to endure, much like the love they represent. More than ever, couples are rethinking traditional symbols and embracing ones that hold deep personal significance.

This shift is evident in the way love and commitment are now expressed. Experiences now hold more value than expectations, and sentiment takes precedence over spectacle. Jewellery, once viewed as a tradition-bound adornment, has become a deeply personal representation of a relationship, chosen for its meaning rather than convention.

Commitment today is fluid, breaking free of its conventions just like jewellery choices, and is defined not by a single milestone but by moments that hold significance for each couple. Whether through a grand proposal, a quiet exchange of rings, or small, everyday gestures, the essence remains the same—authenticity. This shift toward personalisation has made platinum an increasingly sought-after choice,its rarity and authenticity reflected in modern relationships.

At the heart of this shift is the desire for something deeply personal. More than ever, couples are choosing symbols that reflect their shared values and unique journeys, whether through engraving, custom designs, or pieces that hold special memories. The emphasis is on individuality rather than expectation, on crafting something that feels true to their relationship.

What stands out most to me is how younger couples are redefining commitment—not just through grand gestures but through the everyday choices they make together. They seek relationships built on shared beliefs and aspirations, making their bond about more than just being together—it’s about nurturing, growing and building meaningful relationships that endure.

Weddings today—and love in general—feel less about following tradition and more about authenticity. Perhaps that is the true essence of modern love—embracing the freedom to define commitment on one’s own terms and choosing symbols that hold meaning through every stage of a relationship.

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