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Pallavi Jaikishan Celebrates Forty Years of her Label

Veteran designer Pallavi Jaikishan celebrates four decades in the industry. She will be showcasing her creations for the first time at Lakme Fashion Week on 3rd August, 2012. WeddingSutra spoke to the designer who has become the go-to name for couture as well as bridal wear.

Q- Tell us a little about journey in Indian fashion
A- I started without any formal education. I remember making my own clothes as a teenager; I’d always be curious about different embroideries and fabrics. Even my friends would ask me for advice regarding their clothes, so I started out at an informal level and learnt everything on the job.

Q- You’ve completed 40 years in the fashion industry. How are you planning to celebrate?
A- Its my first-ever show at Lakme Fashion Week ( LFW). I wanted to celebrate this milestone by doing something new. So Lakme Fashion Week sounded like the ideal platform. Also, I will soon start working on my autobiography. Today, work and life for designers is much easier, given the media attention on clothes, designers and fashion. When I start out things were different, it is this journey that I want to capture in my book.

Q- Your color palette this year and design influences.
A- Being the bridal season, the color palette is happy colors! I have extensively used clotted cream and gold. For my show at Lakme Fashion Week I have worked on four breathtaking collections in my signature style that blends traditional hand embroideries with modern day silhouettes, with specially woven fabrics with real zari. A modern day collection of lehengas, saris, jackets and tunics- that can be worn for a beach wedding in Phuket, a celebration at a medieval castle in Europe or a grand wedding in Jagmandir.

Q- Is Bridal fashion affected by seasons and global fashion trends?
A- Bridal fashion is definitely effected by seasons! For a summer wedding one wants lighter fabrics and not so heavily embroidered garments against all-out heavily embroidered garments. Global trends also matter, some brides wants to wear a corset blouse instead of a traditional one. Or a fish tail lehenga instead of the traditional one.

Q- As a Couturier you’ve had many achievements till date, but tell us one thing you’re really happy about.
A- I’ve successfully married Indian bridal wear to European elements such as French lace, lame and velvet ribbons– and every time I see these creations it gives me immense joy.

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