Ritu Kumar launches the Festive Winter 2015 Collection

Ri Ritu Kumar, the bespoke label by Ritu Kumar launches the Festive Winter 2015 Collection with a series of quirky videos. These look like trailers for a film which revolves around the wedding shenanigans of the women within the family. With the stunning Sujan Singh Palace in Jaipur as the backdrop and a dash of melodrama and entertainment along with different dynamics at play among the ensemble cast of characters, the story takes us behind the scenes of the # Big Bright Indian Family getting together for a grand wedding celebration. It is testimony to the great repertoire of the Ritu Kumar design house – which is worn by all ages of Indian women and is a reflection of our generational heritage.

Ritu Kumar

Featuring Pooja Mor, the New York sensation as the blushing yet bemused bride, ace fashion choreographer Vidyun Singh as the melodramatic mother of the bride, a special appearance by supermodel Simar Duggal as the doting mother of the groom, and Mariette Valsan, a bright new face on the fashion radar as the young sister and bunch of chirpy friends and family, the stories brings alive the vibrance and grandeur of a ‘Ritu Kumar’ style wedding.

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