Rustic Weddings: The New Cool

There is a romance to the rustic. This Indian wedding shot against the backdrop of the defunct mill that houses the iconic store, The Great Eastern Home, Mumbai reimagines the exposed textures, empty spaces and bare-bones outdoor as the perfect canvas for opulence. Luxury shopper and stylist, Nisha Kundnani of Bridelan redefines rustic as the ‘new cool’ for Indian luxury weddings.

A fashion stylist and personal shopper specializing in wedding trousseaux, Nisha Kundnani who runs the styling consultancy Bridelan, has always harboured a passion for architecture and expanse, “I am always overwhelmed by spaces with a sense of history and character,” she says.

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It was this aesthetic that inspired the wedding shoot at The Great Eastern Home, a vast expanse of land, once a flourishing mill, now a fine interior store. Nisha explains, “The mills of Mumbai narrate the story of the city’s rich history and heritage. They’re being dusted, cleaned up and lent to host music concerts or fashion shows. Manish Malhotra did his Lakmé Fashion Show there. While the tendency is to get married in a swanky five star hotel or an exotic destination, the more creative weddings are being hosted at these premises.”

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As the movement to repurpose old urban structures to suit modern requirements becomes a global trend, Nisha envisages their pertinence to the wedding industry, “With their rich histories, in the architectural world, warehouses with their rustic or industrial looks are gaining popularity even as a wedding theme.”

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Roma Kundnani, wedding planner of Memoribilis designed the shoot’s décor, “My intent was to mix rustic and chic: an industrial wedding mood offset by beautiful flowers and simple décor. Elegant chairs lined an outdoor courtyard that provided a naturally beautiful backdrop for the couple’s ceremony. Pops of the couple’s color palette — navy, teal, chartreuse, pink, and purple.”

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Describing the wedding as an extension of the bridal couple’s personality, Nisha said it was “… an expression of a contemporary, well-heeled, well-read, widely travelled couple. The western outlook and quintessentially Indian sensibility is reflected in their attire. The bride is in an elegant Sabyasachi with a cape, the bridesmaids are in minimalistic Indian hues, the men suave in day suits.”

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Ashwin and Jhalak of Shades have always fancied “shoots with a rustic and vintage touch. The Great Eastern Home tucked away in Byculla was a perfect location. The restored backdrop and vintage architecture helped create a whimsy in the bridal portraits.”

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“When we chose the rustic mill background, we rebelled against one tradition but kept others. The venue was unconventional, the bridal wear a nod to the brand new trend in minimalist Indian ethnic wear. The old functionality of the mills may be done and finished with, but the story of this couple has only just begun.”

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Location: The Great Eastern Homes, Byculla, Mumbai
Designers
Ladies: Sabyasachi, Manish Malhotra, Payal Singhal, Payal Pratap Singh, Ridhi Mehra & Anita Dongre.
Gentlemen: Versace, Hardy Amies, Hugo Boss, Ted Baker, Simon & Carter, Brooks Brothers, Nitin Chawla, 16stitches.com, Zara, Bombay Shirt & Company, French Connection & Calvin Klein.
Footwear & accessories: Anmol Jewellers, Vasundhara, Just Jewellery, Acquamarine, Curio Cottage, Dune, Hidesign, Kenneth Cole & Steve Madden.
Photographed by: Ashwin & Jhalak of Shades
Styled by: Bridelan
Décor by: Memorabilis
Models
Lead pair: Disha Patani & Nayaan Chaudhary
Ranveer Singh Dua, Arif Sayyed, Mishti Shirke, Anushka Zaveri, Shreya Shetty, Parul Soni, Varun Singh Langeh, Naman Banthia, Sanjay Duseja, Prabal Panjabi, Gulab Jagtiani and Renu Kundnani.
Makeup & Hairstyling: Sanjay Yadav

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