So Saree Now!

Vogue’s November Bridal issue has featured Real Women in their favourite sarees and they talk about their love affair with the six year wonder. It is interesting to note that most women featured in Vogue don’t pick their sarees from designers or multi-designer stores, but from old-as-gold stores that stock traditional sarees and whose wide collection suits every budget.

In the article, craft revivalist Madhu Jain states: “I would love to own Indira Gandhi’s saree collection”. Her statement has a lot of meaning. Urban India is fascinated by the saree because its most powerful women have worn and continue to wear traditional sarees.  Designer, very contemporary style sarees are usually picked by women who are powerful in the style circuit only. And while the designer creations may be much talked about, it’s the traditional and classic sarees that are treasured much more, and which women look forward to handing over to their children and grandchildren one day.

Mumbai’s Payal Asnani talks about her most treasured wedding gift- two exquisite French chiffon sarees with chantilly lace from the famed B. Chorosch, an erstwhile designer whose sarees were worn by Gayatri Devi and yesteryear’s most photographed women. Ahmedabad’s Paulomi Lalbhai talks about what she’d consider heirloom gifts for her daughter- a Patola, an exquisite Bandhani, Paithani, Kanjeevaram, Benarasi, Parsi embroidered and block-printed sari. Business magnate Kiran Rao mentions Chennai’s Sundari Silk and Nallis as her favourite saree shopping destinations while Pinky Reddy’s picks are from Hyderabad’s Meena Bazaar, Rajini Sarees and Indian Emporium and Matching Centre. Kolkata’s Shamlu Dudeja talks about her wedding saree- a Benarasi brocade sari in pure zari which she says shines just as brightly as it did 47 years ago!

Photos Courtsey: Vogue India

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