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The St. Regis Mumbai plays host to a grand book launch- The Big Indian Wedding
WeddingSutra SOCIAL - Oct 1, 2015
The Big Indian Wedding is Salve’s satirical account of the excesses of modern-day Indian weddings
Sakshi Salve, daughter of India’s top lawyer Harish Salve introduced her first book– The Big Indian Wedding, The Ultimate Guide for Dummies, published by RUPA, at a glittering event in Mumbai.
Launched by actor Amitabh Bachchan, the high profile, star-studded evening at the Astor Ballroom, at The St. Regis Mumbai was followed by an after-party at EXO.
Amitabh Bachchan with Harish Salve and Sakshi Salve
As someone who has explored career interests in everything from finance to food to fashion, Salve makes her debut as an author with satirical salvos at trends in modern Indian weddings. The book features real life instances of engaged couples, families, proposals, planning, bachelorettes etc that finally culminate in the ‘saat pheras’. It is a mostly sardonic account of the excesses of the whole business of getting married in India, or as Salve put it, the “ultimate compendium to the Indian marriage adventure, melded with quirky illustrations and my own imagination”.
Event decor and design by Aurum, the luxury events company by Varun Bahl
Salve’s quirkiness extended to a new invention in the business of book launches. “We call it book-usic,” she says. A ‘peppy, foot-tapping song’, called The Teddy Bear Song accentuates the book’s anecdotes in a music video. Featuring in the video, herself, Salve says, “It was a great experience working with singer and composer Kanika Kapoor, lyricist Shabbir Ahmed and music video director Fazal Mehmood. I hope everyone enjoys listening and grooving to it as much as we enjoyed putting it together.”
The high profile guests included Mukesh and Neeta Ambani, Dimple Kapadia and Twinkle Khanna
Marketing guru Suhel Seth who wrote the foreword said, “The book evocatively puts forth both the plight and passion of the Indian wedding. Sakshi opens a wonderful world of which even though we may have been part, we never stopped to ponder over or stooped to conquer.”
The launch glittered with glamour and glitz to rival the biggest Indian weddings. Designed by Varun Bahl’s luxury, bespoke wedding design company Aurum, it featured Swarovski invites, an Audi installation at the venue and a bar on the wheels. With 6,500 square feet space of pillar-less luxury, the Astor Ballroom at The St. Regis looked impeccable.
The St. Regis Mumbai