Designer and Trousseau Consultant Soojata Kothari shares her list of the 12 must-visit bridal stores in Ahmedabad.
On August 1st this year, Soojata Kothari completes 29 years of designing bespoke Indian clothing under her label Allure. She is now branching out with Allamoda, her bridal consulting/shopping assistance venture which offers unique customized shopping and styling solutions for brides, grooms, their families and friends, anywhere in the world. She also curates one-of-a-kind experiences for NRIs by combining shopping with the culture, food, and vibe of the chosen city. Soojata recommends Ahmedabad as an excellent trousseau shopping destination as all the stores are located close to each other and can all be visited in a day or two. Here, Soojata shares her top picks of bridal stores in Ahmedabad.
1. Shyamal & Bhumika
Founded in 2003, Shyamal & Bhumika is one of India’s leading fashion houses. It seeks inspiration from India’s rich heritage and culture. For brides or grooms that want to wear heavy and intricately embroidered outfits for their wedding ceremony or reception, Shyamal & Bhumika’s glamorous lehengas and sherwanis are perfect. While Shyamal & Bhumika have boutiques in Mumbai and Delhi, the brand’s flagship store is located in Ahmedabad.
2. Purvi Doshi
Purvi Doshi is an ecologically sustainable and cruelty-free high fashion brand. For brides and bridesmaids that prefer elegant, ethnic hand-woven fabrics and delicate thread work, Purvi Doshi at Bodakdev Road is the place to head to. Brides love her subtle outfits for smaller wedding functions that lead up to the wedding.
3. Elan – The Fashion Store
Elan – The Fashion Store is a multi-designer store, with curated collections by Roopal Shodhan. Visit Elan if you desire the best high-end Indian designers for your sangeet or wedding ceremony where the price is not an issue. It houses more than 50 renowned designers including Sabyasachi Mukherjee, Anju Modi, Payal Pratap, Raghavendra Rathore, Myoho, Raw Mango, Jayanti Reddy, and others. Elan offers an exceptional shopping experience comparable to any of the top
multi-designer stores in the bigger cities.
4. Deval The Multi Designer Store
Deval showcases the works of celebrated designers and talented next-gen designers. Stop by this store for its large selection of collections by designers such as Rahul Mishra, Rohit Bal, Nachiket Barve, Varun Bahl, Payal Singhal, Ridhi Mehra, Anushree Reddy, Gaurav Gupta, Abhijit Khanna, and more. Deval is an excellent choice for brides, grooms, bridesmaids, and families of the couple who would like to wear high-end designers but are still on a budget.
5. Studio Virtues
Studio Virtues is a joint effort of Ashish and Viral Parikh with Viraj Mehta and Vikrant Mehta. Make your way to Studio Virtues if you are looking for ethnic sarees and blouses that which showcase beautiful Indian vintage embroideries. Check out unique Kalamkaris, Ashavallis, Kota, Mashru, Bagru prints and homegrown indigo at the store alongside Indian outfits for men such as kurtas, Nehru jackets and sherwanis.
6. Monsoon – The Designer Store
Monsoon houses couture and prêt and contemporary collections from well-known Indian designers such as Ritika
Mirchandani, Priya Awasthi, Dolly J Riwaz, Soltee, Lotus Stur, and Bodhi Tree. It stands out from other multi-designer stores as it offers a wide range of lighter clothes along with heavier outfits all at the same place.
Ekaya offers the finest outfits displaying Banarasi art. Check out its signature hand-woven Banarasi creations, which are perfect for brides or the mother of the bride. Hand-crafted by local artisans, Ekaya’s range includes traditional wonders such as the tanchoi, upada, uchint, jamdani, khaadi, kadwa, cutwork, kadiyal, jangla, meenakari, embossed, shikarga and nilambari. Visit Ekaya if you desire elegant and classy sarees for pujas or other traditional functions.
Asopalav is one of the most well-known brands for designer wedding wear for men and women, and bridal wear in Gujarat. They have four stores in Ahmedabad and are synonymous with unique craftsmanship. Sarees range from INR 500 to INR 2 lakhs and lehengas range from INR 25,000 to INR 3 lakhs. They also offer Indian clothing brands for men such as Manyavar. While they do offer bespoke outfits, their strength lies in their large selection of ready-to-wear ensembles.
9. Laxmi Jewellery
Laxmi Jewellery is a pioneer in couture bridal jewellery. They specialise in kundan, uncut diamonds, and diamond jewellery. If you do not have much time for your wedding preparation and need readymade pieces, visit Laxmi Jewellery. They have an in-house manufacturing unit for diamonds and jadau jewellery. Moreover, this jewellery brand is highly recommended for heavy jewellery for the bride and her family. Prices of jewellery range from INR 25,000 to INR 1 crore.
10. Zinzuwadia Jewellers
Established in 1969, this iconic jewellery brand showcases classic and contemporary jewellery crafted in antique, kundan, jadtar, and white or yellow metal. The store houses a separate lounge for bridal and bespoke collections. This jewellery store, with its excellent customization ability is a one-stop-shop for trousseau and bridal jewellery shopping in Ahmedabad. Jewellery pieces range from INR 50,000 to INR 50 lakhs.
11. Anayata Jewels
Anayata Jewels offers exquisite jewellery pieces created by artisans. Traditional jewellery variants such as jadtar, jadau, kundan and meena pieces are beautifully studded with the finest quality of polki diamonds, gemstones and pearls in pure gold. Polki jewellery is priced in the range of INR 1,500 to INR 15 lakhs. Aquamarine, exhibited at Anayata, is a stunning range of fashion jewellery, which is perfect for spectacular destination weddings. Its pieces range from INR 1,000 to INR 25,000. Make your way to the Anayata store if you are looking for traditional heirloom or costume jewellery for destination weddings.
12. Karishma Shah Bags and Turquoise by Manali Patel
Turquoise by Manali at Bodakdev Road specialises in a range of gorgeous footwear and Karishma creates striking clutch bags for the festive and wedding seasons. Visit their store to complete your look, as shoes and accessories are equally important when it comes to trousseau shopping. Manali’s footwear for women ranges from INR 1,600 to INR 3,200 and Karishma’s bags range from INR 1,000 to INR 6,500. Both customize their pieces which can be worn with Indian as well as western ensembles.
Follow Soojata Kothari on Instagram (@allamoda_styling) and to get in touch for her styling or shopping services in Ahmedabad.