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Wedding People – Personal Shopper Soojata Kothari

Welcome to our new column called “Wedding People” where you can get up and close with People who are part of the Wedding Industry. In our first post here, we are profiling Personal Shopper Soojata Kothari.

Soojata Kothari, the highly talented bridal/ trousseau designer has launched a new service– Personal Shopping/ Styling for Brides. Soojata’s customized excursions include personal introductions to exclusive boutiques, embroiderers and visits to bridal beauty and accessory stores & services. Soojata explains: “Most of my brides look for a personal touch to their shopping sprees and need styling ideas. I research the shops based on her style preferences, budget and her future lifestyle. And then help her choose keeping in mind her body shape, skin tone and personality.”

Soojata’s consultancy charges start at Rs 5,000. “It depends on the duration I have to spend with the bride, and the locales we have to visit”, she says elaborating how a service like this can help a bride save lots of monies. “Most brides or for that matter women spend money on clothes they’ll rarely wear. Many of the expensive clothes don’t fit them well. And quite often they don’t really love much of their occasion wear? I help a client build a wardrobe that she will love, and ensure that she doesn’t make those unflattering or impulsive purchases.”

Soojata believes her extensive experience in designing Indian wear gives her the unique edge, to make brides feel comfortable when she is in their personal space. What advice would she like to share with WeddingSutra readers? Here’s what she thinks every to-be-bride must-know.

  • Most Indian women look best in Indian and Indo-Western ensembles. So if you love Indian wear, stick to it and don’t experiment with Western wear for wedding functions unless you’re sure it looks good on you.
  • Since most Indian families have exquisite jewellery, decide on your outfit, based on your jewellery– for e.g. kundan, polki, vilandi work well with kundan & mirror work lehengas, diamond jewellery team well with Swarovski & diamante embroidered sarees and lehengas.
  • Regardless of what trendy outfit you select, know what embroideries are in vogue. Right now, raised sequence work, gota with kundan work and diamante with cutwork are ‘in’.

    To get in touch with Soojata Kothari visit www.soojatakothari.com

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