WeddingSutra Engage – Honoring the Best in the Business of Luxury and Weddings
WeddingSutra Engage in association with ITC Hotels was an exclusive event held on 20th August 2018 for the who’s who of the wedding industry. Hosted at the modern and spacious Kamal Mahal at ITC Maurya, New Delhi, the event was curated to offer fresh inspirations and insights by top names in the industry.
Organized by India’s leading bridal media brand, WeddingSutra, the event continues to be one of the best platforms to share and exchange new ideas in the world of weddings. Attended by top professionals from the luxury wedding industry, WeddingSutra Engage featured panel discussions where informative tips and key insights on the Indian Luxury Wedding Market were shared with the receptive audience.
Emcee Payal Chaddha took charge of the proceedings which commenced with the first of three panel discussions and a series of off-stage takeaways that the audience found very valuable.
Emcee Payal Chaddha, Varun Bahl and Nida Mahmood
The first panel discussion was titled ‘Navigating the Increasingly Complex World of Indian Weddings,’ and it was aimed at decoding the intricate world of lavish Indian weddings. Panelists included Zubin Songadwala, General Manager of ITC Maurya, Chetan Vohra of Wedding Line, Meher Sarid of Sound of Music, Jai Thakore of E-Factor and Sharad Mathur of EMG Experiential Marketing & Events. Parthip Thyagarajan, Co-Founder & CEO WeddingSutra, moderated the panel.
Sharad Mathur highlighted the fact that a private wedding is different for every individual and family, while Meher Sarid and Jai Thakore reiterated that a well-planned destination wedding is easier to host than a hometown wedding! Chetan Vohra explained, “In a destination wedding, you are all their physically and mentally. In a hometown wedding, you’ll always have that one phone call, a pitch that’ll take precedence over a site visit. In the end, it’s all about being true to yourself, your work and your client.”
Panel Discussion for Navigating the Increasingly Complex World of Indian Weddings: (from left to right) Moderator Parthip Thyagarajan, Co-Founder & CEO WeddingSutra, Zubin Songadwala, General Manager of ITC Maurya, Sharad Mathur of EMG Experiential Marketing & Events, Jai Thakore of E-Factor, Meher Sarid of Sound of Music and Chetan Vohra of Wedding Line.
The second panel discussion was titled ‘Celebrity Weddings – How They Shape Wedding Trends.’ Panelists included ace couturiers and India’s top bridal influencers such as Shivan & Narresh, Anupama Dayal, and Varun Bahl. The moderator was wedding designer extraordinaire Vandana Mohan of Wedding Design Company. Panelists shed light on the complex planning that formed the foundation of lavish celebrity weddings and how India’s top wedding makers are innovating to strike the perfect balance between keeping the celebrations private yet opulent.
Vandana Mohan and Varun Bahl discussed how a ‘simple wedding’ is the most difficult thing to plan and that “Simplicity doesn’t come easy.” Shivan and Varun Bahl shared their views on the recent trend of fashion designers also doing the wedding decor, “It helps weave that whole picture together. Brides now want their lehengas to look great against a backdrop, her invites have to match, and the colors should merge beautifully together. The designer understands the theme, and that binds the whole thing together. But, not every designer is a wedding planner or vice versa.”
Panel Discussion for Celebrity Weddings – How They Shape Wedding Trends: (from left to right) Anupama Dayal, Varun Bahl, Moderator Vandana Mohan of Wedding Design Company and Shivan & Narresh.
After the first two panel discussions that were centered around decoding the complexities of Indian weddings, the third panel discussion explored the latest trends in the world of beauty, design and luxury weddings. Titled ‘New Generation Entrepreneurs Talk New Trends for 2019’, the conversation took a close look at new generation entrepreneurs and how they were creating waves in their field.
Panelists included Sonal Aggarwal Jolly of Turmeric Ink, designers Amrita Thakur and Nida Mahmood, Wedding Stylist Abhinav Bhagat and Makeup Artist Shruti Sharma. The moderator for this panel discussion was luxury wedding consultant Neeta Raheja, who is also the founder of Long Form. While discussing new gifting trends, Abhinav Bhagat shared how the wedding gift registry in India was still in a nascent stage due to prevailing cultural attitudes about asking for gifts.
Panel Discussion wherein New Generation Entrepreneurs Talk New Trends for 2019: (from left to right) Nida Mahmood, Moderator Neeta Raheja, Abhinav Bhagat, Sonal Aggarwal Jolly of Turmeric Ink, Amrita Thakur and Makeup Artist Shruti Sharma.
Anupama Dayal and Reshme Saigal
Photo on right: Sonali Thakur and Manika Garg
Given that trends in the wedding industry evolve so quickly every year, the session was a perfect pulse-check on what is in and what is out. While discussing makeup trends, Shruti Sharma shared, “Brides today are so much aware. Earlier, it was a cookie cutter system. All brides wore the same red lipstick over the same red lehenga.”
WeddingSutra Engage presented a wonderful opportunity for top names and professionals to interact and learn from each other in the capital city. From trends to top picks of modern couples, every discussion and interaction with industry leaders imparted rich insights and valuable information. The day concluded with an informal networking session over a sumptuous high-tea that was followed by a guided tour arranged by ITC Hotels around the luxurious ITC Maurya New Delhi. The event was meticulously styled by Abhinav Bhagat Events.
Parthip Thyagarajan, Neeta Raheja, Alpana Gujral and Manav Chopra
Sharad Mathur, Jay and Sonali Thakur and Parthip Thyagarajan
Jayant and Shruti of Cupcake Productions with Parthip Thyagarajan
Brijesh Sharma, Vandana Mohan, Meher Sarid and Parthip Thyagarajan
Raksha & Manoj Chawla and team Mansa Weddings
Lakhbir Singh of DotDusk, Astha of Hitched and Clicked, Paramveer Sethi, Sundeep Singh of DotDusk, Nikhil Arora
Ayushi Goel, Jasneet Chowdhary, Vandana Mohan, Mansi Arora and Sumit Kochar
Team ITC Hotels & Resorts