Our series ‘Young and Inspiring’ showcases fresh, exciting new talent powerhouses from the design, fashion and event domains who specialize in creating dream weddings for couples with stars in their eyes.
Megha Israni with her meticulously honed skill set and carefully curated team has been raising the bar for the wedding photography and cinematography industry. Candid photography, cinematography, and pre-wedding photography are services that she and her brother Luv Israni provide under the banner Israni Photography.
1. Tell us a bit about your journey? What inspired you two to get into wedding photography as the brother-sister duo?
Luv has worked as a fashion photographer for 13 years and branched out into wedding photography when his friend was getting married and was unable to find the right photographers. He wanted to help her and managed to put in place the perfect team. That’s when it struck him; this was a great opportunity to start a wedding photography and cinematography division. Around the same time, I had graduated and was working for TV shows with Balaji Telefilms. Luv suggested I gave working with him a thought while I was auditioning for other shows. I did so and in November 2011 I shot my first wedding. Since then there has been no looking back.
2. What are the unique trends in wedding and pre-wedding photography this season? What’s been most popular?
Social media is everyday more and more intertwined with our routine lives. This influences and creates the hottest trends every season.
We recently started doing something that has gained a lot of popularity; making one-minute videos compiling the best of each event for Instagram. This instant clip goes up on the same day and is a great way of showing everyone what your event looked like.
Couples are also creating wedding pages to which wedding pictures and videos are uploaded instantly. It makes everything seem much more exciting and their loved ones have something to look out for after every function.
As for pre-wedding photoshoots, it is all about the locations. Exotic locations instantly add more value to your photographs. In the quest for the perfect backdrop, a lot of couples are choosing to fly out of the country.
In the pre-wedding category, invitation videos have taken the market by storm. The clips are about 40 seconds to 1 minute long and are essentially made up of cinematic shots of the bride and the groom. Through this, they invite their loved ones to their function.
3. Do you have a favorite among the photos you have captured or a film you have shot … Anything you hold close to your heart and why?
I’ve shot over 350 weddings and yes, I do have a few favorites. One of the films we shot recently is closest to our hearts. #TheBigDeilWedding was a first because the wedding took place on a cruise. The bride and groom, Deiya and Neil were so warm to us and their wedding film has turned out to be the best by far.
They booked a theatre that could hold a 1000 people for the last day and we screened a 20-minute cut of the 7-day long wedding. It was by far the best experience we’ve had. Even capturing their pictures, across Malta, Genoa and Rome, was something that we enjoyed and these made for some of our best clicks so far.
4. What’s your advice to couples searching for their dream photographer? Any other tips for them?
Choose a photographer and cinematographer who you can relate to and feel most comfortable around. It’s the rapport you share with them that will help the pictures shine bright and speak 1000 words. Sure, checking out their portfolios and social media pages is important but you cannot discount meeting them in person. Go ahead, request a meeting and see if your wavelength matches, if they understand your taste in music and agree on song selections, and so on. If you can bond with them as friends, everything else will fall into place.
Also, having photographers who have been referred to you by someone you know helps since you automatically establish a certain level of trust. Once you have zeroed in on who you would like to go ahead with, just have faith in them and they will do their job just right!
Lastly, smile, let loose and be yourself. Don’t pretend to be anyone who you’re not because the camera always captures the truth.