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A Man’s guide to buying diamonds

The way to a man's heart is through his stomach, but the way to a woman's usually involves a jeweller. Here's a step-by-step guide to help you make the buying of a diamond an exhilarating experience like no other.

The way to a man’s heart is through his stomach, but the way to a woman’s usually involves a jeweller. And the most special gift of love that a woman can receive is a diamond. But what is it about diamonds that makes women go weak in their knees? When asked, most women would say it is the brilliance and sparkle of a diamond that they find absolutely irresistible, others would mention that diamonds have marked some of the most special moments of their life and yet others would perhaps vouch for diamonds being the ultimate statement in fashion.


But do men know how to choose and buy diamond jewellery?

Here’s a step-by-step guide to help you. And to make the buying of a diamond an exhilarating experience like no other.


Pay extra attention to your girlfriend’s clothes and lifestyle. Platinum or gold? Simple solitaire or fancy scrollwork? Find out what she has her heart set on. Is it a pendant, ring or ear studs? Watch her as you browse while window-shopping. Go by how she reacts, not what she says. Watch her reactions to other women’s jewellery. She may be reluctant to tell you what she really wants. Once you have an idea of her taste, don’t involve her in the actual purchase. She will cherish the memory of your surprise.


Determine your budget and stick to it. Keep in mind that you’re better off buying a smaller, better-quality diamond than a big, dull, ugly one.


Before you hit the stores, you’ve got to learn to talk the talk. After all, how can you pick a stone if you don’t know your 4Cs and how they affect the dazzle and value of your intended gem.


Only, we repeat only shop at a jeweler who has been recommended by friends or has a spotless reputation in your community. Safe bets are retailers associated with Debeers. What kind of vibe does the store have? Is the staff knowledgeable and patient? What are the return, repair, and replacement policies? Don’t be afraid to ask questions and take your time looking for the right piece.


Chasing a diamond bargain could prove very costly. Avoid storefront 5-36 operations, discounters and any shops that promise wholesale prices to retail customers.


Make sure you get a “fingerprint” of your ring on the bill of sale, which should include the stone’s 4Cs, shape, dimensions, and any cosmetic enhancements. Also, anything that affects its value if it is handmade or custom-designed — should also be noted. Last but not least, plot the diamond’s inclusions and blemishes on a drawing of the stone. When you pick up the ring, check the diamond against the diagram to make sure it’s the same one! 

Also insist on a guarantee from the jewellery store. 

Think romance. Don’t compromise. This is one of life’s most important occasions. You want a diamond as unique as your love. 

Happy hunting ! 

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