About Papa Don’t Preach by Shubika
Papa Don’t Preach by Shubhika is a ready-to-wear and bridal clothing brand based in Mumbai. It was started by Shubhika, an ex-Journalism student who wanted to redefine clothes by effortlessly displaying a fierce and urban sense of style that broke fashion boundaries. Papa Don’t Preach endorses attires that are chic, modern, sexy and glamorous to suit the mood of the current millennial. The brand releases four distinct collections every year namely- Resort, Pret, Bridal Couture and the Runway Collection which is known for brightly embellished dresses, tops, innovative drape sarees, and fairy tale bridal lehengas.