About Genda Phool
Born out of an innate love for mithai, Genda Phool brings together the long-lived traditional mithai with a vibrant touch of revitalised flavours. With a focus on gifting, their offerings celebrate Indian traditions and folklore. Founded by Shweta Agarwal, Genda Phool aims to bring together the radiance of marigold and the warmth of mithai together in a box that resonates with the gaiety of celebrations. Every Genda Phool mithai is a culmination of thoughtfully sourced premium ingredients and meticulously mapped recipes that hail from different corners of the country. Every piece comes together into a signature flavour layered with rich texture for a nostalgic indulgence. The brand celebrates the age-old art of making mithai, believes in ethically sourced produce, and uses state of art packaging that can be customised to suit the occasion. Currently present in Mumbai, Navi-Mumbai, and Thane through its online store, Genda Phool will soon be expanding its footprint across India. Whisking the legacy of time-honoured Indian delicacies with the freshness of contemporary ingredients, Genda Phool is a celebration in every bite!