Weddings are celebrations fuelled by emotions, but in the moments that a bride walks down the aisle, a million of them come rushing in to fill her heart. As she enters the final phase of the celebrations, she feels the excitement, nervousness, joy, and nostalgia all at once. And Mohey, from the house of Manyavar, collect all these sentiments only to present them beautifully in their latest ad campaign where Alia Bhatt poses flawlessly as a traditional bride with a modern personality.
A marriage is a promise of a lifetime and an occasion as momentous as this one comes along with a spectrum of thoughts that inspire an array of reactions. The thrill of starting a brand new chapter, the heartache of having you leave your own family behind – it’s a whirlwind of thoughts in a flurry of events!
In this film, as Alia makes her entrance into the ballroom, she is consumed by her mind’s chatter – some self-consciousness about her look that is instantly dismissed as she reminds herself that her lehenga by Mohey will only have her looking absolutely stunning, and a quick reflection of expression she should be wearing. However, as she continues to walk down the aisle, she passes her loved ones and is caught off guard as her thoughts become more poignant. Then again, there is shift in focus and she remembers that this, after all, is a happy day and embracing its cheerful spirit, she steps into a new beginning.
A face that represents the current generation, Alia, emotes flawlessly as she experiences the spectrum of feelings. With her quintessential bridal worries intertwined with millennial references not only does she evoke a #DulhanWaliFeeling but also makes this advertisement absolutely relatable.