Are you an NRI getting married outside India? Say hello to Lashkaraa, the ultimate Indian ethnic wear online shopping destination
For Indians based overseas, finding the perfect festive or wedding outfit is a colossal task with long hours of travel to scout endlessly for their dream trousseau while ensuring all the safety precautions, especially during these uncertain times when travel restrictions remain fluid. Enter Lashkaraa, an affordable luxury online shopping brand that has carved an unparalleled niche in the large market of Indian ethnic wear for shoppers abroad.
Founded in 2014, Lashkaraa is dedicated to offering its customers an array of ethnic Indian styles at prices that are versatile for every budget. Be it a lavish wedding lehenga, a saree for your mother-in-law, a dapper sherwani for the groom or even bridesmaid dresses, you are bound to find something for everyone on this user-friendly fashion website!
Favored by style-conscious fashionistas and trend-savvy shoppers Lashkaraa with its deep understanding of the youthful Indian NRI market offers unique and custom designs that are lovingly handcrafted by their in-house team. Sharing how they’ve adapted to the changing times, Ms. Sumeer Kaur, Founder and Director at Lashkaraa says, “We used the slow-period of the pandemic to hone our business intelligence and quickly came up with the plan to expand to NRIs (Indians residing abroad) in various parts of the world including but not limited to Germany, Switzerland, South Africa, Mauritius, Australia, New Zealand, Japan, Philippines, Singapore, Malaysia, and Indonesia. Our largest consumer base is Indians based out of the United States, Canada, the UK, and the Middle East.”
When the wedding season arrives, the couple along with their families prefer to visit their homeland to shop for the best Indian wedding wear. Capturing the flavor of Indian craftsmanship is not an easy task, and with couples turning their gaze towards online portals to shop during the pandemic resulted in a significant gap in the market. At the same time, we also noticed a major spike in our custom bridal orders. Taking a cue from this, we took to enriching our user experience by providing more variety and even gave our customers the power to custom design their wedding outfits from the convenience of their homes! Furthermore, our response-in-delivery standards were sharpened even more and prices were kept affordable even for customized outfits. I truly believe that more and more couples will opt for their wedding outfits online from here on, and why not?”
An innovative brand run by young professionals who passionately study emerging trends, Lashkaraa consists of dedicated designers, merchandisers and a tailoring team that combines the exuberance of youth and the insights of classic Indian craftsmanship to target discerning millennials. Additionally, they actively engage with local craftsmen and use their resources at Lashkaraa to showcase their creativity across the globe since its common knowledge that nothing can triumph local talent when it comes to festive clothing,
Fusing age-old traditional designs with new-age silhouettes to create a range of Indian outfits like sarees, salwar suits, anarkali suits, Punjabi suits, palazzo suits, high slit gowns, lehenga cholis, kurtis, etc., Lashkaraa leaves you spoilt for choice as you scroll through its vast inventory of wedding wear. Giving quality utmost priority and also shipping to the remotest of locations, this luxury online shopping brand uses superior materials and workmanship to craft outfits that ensure the spotlight is on you no matter where you go!
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Cut the travel time and shop online with Lashkaraa. To check out their collection click here.