Brides want a ‘Fresh’ look

Interior designer, star wife and Hrithik Roshan’s mother-in-law, Zarine Khan belongs to a well-known family in Bollywood and is also known for her talents in the creative sphere. Recently, Zarine Khan set up ‘Fizaa’, the multi-designer store to retail creations of young and well-known designers.

WeddingSutra spoke to Zarine Khan about ‘Fizaa’ which is located in the premises of Sanjay Plaza, the Khan’s sprawling home in Juhu, Mumbai.

Fashion- my first love
Though my first venture and business was in interior design, fashion was my first love. I always dreamt of opening a clothes store one day. Fizaa is named after my grand-daughter (daughter Farah Khan Ali’s daughter). I made the switch because I was looking forward to a change and Fizaa seemed like the perfect change. I will of course continue to dabble in home and commercial interiors.

New talent @ Fizaa
At Fizaa, I have made special efforts to stock merchandise of young designers. We have a variety of wear- casual, resort, occasion and bridals. And accessories too!

Some of the newer designers whose creations we stock and for who we have received a hugely encouraging response include Anushree Reddy from Hyderabad, Aneehka by Anika Churiwala, Shimmer by Seema and Jamila and Ramona Narang. Among the established ones, Anju Modi, Gauri and Nainika, Varun Bahl, Maanav Gangwani and Ritu Beri.

What Brides want
Today most Brides have very sophisticated tastes, and they want a ‘fresh’ look. For Trousseaus, they are more interested in experimenting with newer designers instead of sticking to established names.

Multi-designer stores
Earlier, those looking for occasion wear would visit individual designer stores. Today, they want to see different designs & styles in one space. With this new sensibility, multi-designer stores will be in a much better position to cater to the buyers needs.

Why Bollywood wives don’t venture into Wedding Planning
Many Bollywood wives have made a mark in interior design, fashion and accessories. They of course have an edge, because they get to travel to the most beautiful places and get to meet and interact with the most stylish people. One of the reasons, why they don’t venture into event & wedding planning, is because it’s difficult for them to get involved in a project that involves micro-management. Of course they all enjoy planning and executing their personal events— be it a special celebration or their loved ones wedding. Like every other mother for whom it is a matter of special joy!

Diva of Decor
I had no formal training in interior designing. I got into it because I felt I had the taste and instincts. When I started out, the field was dominated by men. I started out by redesigning my own home. Soon an offer came in from actor Manoj Kumar who wanted me to redesign one of the rooms in his home. The word just spread and I landed assignments with more stars like Hema Malini, Raj Kapoor and other film personalities. After which I was fortunate to bag assignments with some corporate houses and hospitality majors. And then there was no looking back.

One Response to “Brides want a ‘Fresh’ look”

  1. anuradha jaiswal Says:

    The concept of multi designer stores has really caught up with people since you get to have a feel of various designs and patterns and works of various individual designers all under one roof.It helps you a lot if you can have designs of some of these great designers at one place especially if you are approaching a major event like wedding.My sister is getting married this October so i am looking forward to a shopping spree.I also came to know through one of my friends about an event in guragaon scheduled 25th and 26th august which primarily caters to all bridal needs. Iam told that the event is called “grand luxury bridal exhibition” and the venue happens to be Epicenter at Apparel house Gurgaon. exhibitors of this event will include top notch fashion and jewellery designers , all high end brands of beauty care products and beauty salons/spa’s would be participating for this upcoming event.Seems exciting to me as i am told that it will also have celebrities as guests and there will be a preview party along with a fashion show just before the two day event


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