If you’re thinking India Bridal Week is a one-stop shop for brides looking for their dream ensembles you’re mistaken. The event at Hotel Sahara Star is actually a platform for couture designers to showcase their rich creations to Mumbai’s media and glitterati. One of the participating designers spoke to us in confidence: “I doubt if any to-be-brides or grooms actually attend India Bridal Week; the five-day event is basically a brand-building exercise for designers, and the focus is on generating a buzz in the media.”
Many of Mumbai’s socialites made it to Anjalee and Arjun Kapur’s show—two of Mumbai’s most sought-after ‘Celebrity Guest & Events’ managers were there. South Mumbai’s Sharmilla Khanna and Bandra’s Bhavana Pandey. Others present included Rhea Pillai, Madhoo Shah, Malini Agarwalla of Malaga and designers Seema Khan and Deepika Gehani. Rocky S and Vikram Phadnis’ show saw a lot of Bollywood personalities. Juhi Chawla, Shama Sikander, Ashish Choudury with wife Samita, Sophie Choudhury, Preeti Jhangiani and Lucky Morani.
Juhi Chawla, Ashish Chouhdary with Samita
Malini Agarwalla, Deepika Gehani
Sharmilla Khanna, Seema Khan, Bhavna Pandey, Rhea Pillai and Madhoo Shah
On Day 2, Bhairavi Jaikishan’s socialite friends turned up wearing her creations. Former model Tanaz Doshi who is married to industrialist Chirag Doshi looked prettiest in a saffron saree. Others who came wearing Bhairavi’s creations included Pooja Bedi, Nisha Javeri, Lata Patel and Kunika Singh. Tina Tahiliani Parikh of Ensemble and designer Shahab Durazi who is rarely seen at parties and fashion shows was also there.
Queenie Singh’s show (the clothes were done by Ramona Narang) just after Bhairavi’s show was again high on the celeb quotient. Roohi and Chetan Jaikishan, Rukhshana Eisa, Sharmilla Khanna, Dr Farhad Taraporvala, Kekashan Patel, Poonam Sinha and Zarine Khan.
Sanjay Khan and his family members wife Zarine, daughters Simone and Suzanne were the star guests at Adarsh Gill’s show. The Khans are old friends of Adarsh Gill and Zayed Khan alongwith Dia Mirza were the showstoppers for the show.
Pooja Bedi, Nisha Javeri and Kunika Singh in saris by Bhairavi Jaikishan, Bhairavi Jaikishan with Shahab Durazi
Ramona Narang, Roohi Jaikishan
Poonam Sinha, Zarina Khan and Suzanne Roshan
Rukhshana Eisa, Tanaz Doshi