Dr. Blossom Kochhar, the internationally well-known Beauty and Aromatherapy Specialist, was WeddingSutra’s Beauty Expert when we just launched. She blogs about her experience with India’s first wedding portal.
When I was first approached to write for WeddingSutra, I had little idea what it actually was, since I didn’t access the internet then. My office staff showed me the website and helped me surf through it, I didn’t spend too much time on it, because surfing was an all-new experience; but I found the concept quite innovative so I agreed to come on board as the Beauty Expert.
It was a wonderful experience to write/ answer for WeddingSutra because I got to read about the skin concerns/ queries of to-be-brides from all over India, and abroad. While many magazines had a Beauty Q and A column, very few websites offered such a facility– in fact, even India’s top beauty brands did not have their own website. So WeddingSutra users would write in with so many queries– skin and hair related problems, grooming, make-up and styling. And quite often when I traveled outside Delhi a young woman would come up to me and say: “I enjoy reading your column on WeddingSutra.”
A few months after WeddingSutra was launched, many other women and beauty portals got launched, I wrote for a few of them– but to the best of my knowledge, only WeddingSutra survived. I don’t have too much knowledge on internet-based businesses, but perhaps, one of the reasons why WeddingSutra continued to grow in popularity is because of their level of interactivity with readers. The content was crisp, the pages very well designed and visitors were encouraged to ask questions.
A lot has changed since then– WeddingSutra has continued to grow and evolve– all beauty brands have an active presence online, and I am very internet-savvy, a big change from the earlier years, when my secretary would give me a printout of the emails from WeddingSutra.com.