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Guest Celebrity Blogger- Sujata Assomull. ‘The wedding market is a primary driver of fashion and trends.’

Sujata Assomull has a 360 degree perspective of the Indian fashion industry, which she has been part of for nearly 15 years in a range of capacities. Till recently, she was the Editor in Chief of Harper’s Bazar India, before which she has been features, fashion and lifestyle editor with leading fashion magazines including Elle and Verve. She was also the Communications Director of the Murjani Group, handling corporate brand building on Gucci, Jimmy Choo, La Perla, CK Jeans and French Connection among others.

Having your own personality and holding on to it is very important—whether you are a person or a business venture. Wedding Sutra has imbibed this philosophy in its fabric and showcases the perfect blend- high street fashion and affordability, spectacular celebrity weddings and real weddings.

WeddingSutra started out by getting the best experts in the industry to share tips and advice with brides; later on, they kept improving their content by adding features on a range of subjects- fashion and beauty, décor and wedding planning, relationships, travel and people. Their interviews with real brides & couples on how they went about planning their wedding and styling themselves help readers with loads of ideas and open up many new possibilities.

The Internet has revolutionized the way you shop. Today, luxury brands like Burberry have been using technology and internet very cleverly. Right from the latest updates to what you’ll get in the store—everything is governed by technology, making the whole experience very interactive and interesting. Books are being made available only on Kindle, ventures that are completely online are picking up in a big way. But WeddingSutra thought about all this twelve years ago. The wedding market is huge in India and is a primary driver of fashion and trends and they highlighted the need for providing specialized wedding content for the brides-to-be.

The founders are doing a great job of putting together informative and interesting ideas so accolades and wishes for many more years of celebratory content.

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