‘Red has an eternal connection with Indian Brides’

‘The Red Story’ collection by Shyamal & Bhumika showcases bridal wear in fiery to deep shades of red. The Ahmedabad based designer-duo chose the color red as they believe it has an eternal connection with Indian brides, is a colour of strength, festivity, prosperity, and is one of the most significant colors that ties the various Hindu traditions of India. The controlled use of embroideries makes the collection visually grand, but lightweight and comfortable to wear. Here are some of our favorites from this new collection.

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