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Celebrate Weddings with the all new EVARA Platinum Blessings

Platinum Guild International (India) has introduced EVARA Platinum Blessings the much awaited foray of platinum in the bridal jewellery segment. At the launch, showcasing the Platinum Evara range of jewellery in all its splendour, were the stars of the EVARA Platinum Blessings campaign; actress Amrita Puri and fashion model Smaran Sahu.

The Platinum Evara campaign stars, Amrita Puri and Smaran Sahu showcase the elegant range of jewellery (2)

Built on platinum heritage and infused with cultural relevance integral to Indian weddings the name EVARA is rooted in Sanskrit and stands for blessings and carries with it the platinum promise of everlasting love. Love is at the heart of every Platinum Evara design as each piece has a ‘Platinum Bond’that holds multiple strands of platinum together, symbolic of a coming together to create a beautiful new relationship.

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Platinum Evara necklace

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Platinum Evara bracelets and earrings

 Platinum Evara jewellery has been designed keeping in mind that it can be worn beyond just the wedding occasions. So post marriage, right from a promotion or a new venture to a baby shower or an anniversary and so on, key milestones are designed with blessings and made of precious platinum. The concept of Platinum Evara will be promoted through a robust 360-degree campaign to inspire an emotional connect for platinum wedding jewellery. This will be supported by a strong trade programme that will deliver a superior consumer experience in-store with dedicated branded Platinum Evara zones.

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Platinum Evara Men’s chain

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Platinum Evara necklace

Price Range*:
Necklace Earring Set: Starting from INR 400,000 – 500,000
Bangles / Bracelets: Starting from INR 125,000 – 150,000
Men’s Chains & Bracelets: Starting from INR 125,000 – 180,000

*Price subject to vary depending on the daily metal rate, metal weight and diamond content.

Availability: Leading platinum authorised retailers across India such as ORRA, Waman Hari Pethe, Popley Jewellers, Chintamani, Manubhai, Joyalukkas, Malabar Gold & Diamonds, Senco Gold & Diamonds

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