• The Royal Wedding is generating 9,000 mentions a day online
• Maximum posts were speculations about her dress (23%), the guest list (20%) and the gifts (18%)
• The range of social media around the event include the Official Royal Wedding website, the British Monarchy Flickr account, Twitter (@ClarenceHouse), The Royal Channel on YouTube and the British Monarchy Facebook page
In line with William-Kate’s wishes to make the wedding as accessible and participative, live updates and unique material is being released through a range of online material—so this is the most digital and interactive coverage of a Royal Wedding, or for that matter any Wedding to date.
Live streaming on The Royal Channel
For the first time, broadcast footage of a royal wedding will be live streamed on The Royal Channel on YouTube, accompanied by a live multi-media blog put together by St. James’s Palace. The Royal Channel will host a live stream ‘gadget’, produced by Google, which will stream the wedding live on the day from 10.00 am till 2.00 pm. This will include the Couple’s journey to and from Westminster Abbey, the Wedding Service, balcony appearance and the fly past. This will be the first time a live blog has run alongside a live stream on YouTube for any occasion.
Photographs related to the Royal Wedding include landmarks on the processional route, hidden corners of Westminster Abbey and unusual views from inside and outside Buckingham Palace. www.flickr.com/photos/britishmonarchy
The Royal Wedding website
Detailed announcements made on the day of the wedding will be published on the official Royal Wedding website , alongside all the official information released about the wedding to date. The website provides exclusive content, including never-before-seen photographs of Catherine Middleton. Since its launch, more than eight million pages have been viewed so far.
Official ‘Video wedding book’
An official video “Wedding Book” on YouTube invites anyone to submit their own video of congratulations to the Couple. The video messages will provide a unique memento of the day for the Couple.
The @ClarenceHouse Twitter account provides live updates and will be integrated into the live blog on the live stream and the wedding website.
The British Monarchy’s Facebook page
The British Monarchy page on Facebook has been redesigned to provide followers with reliable and up-to-date information about the Royal Wedding. They have created a Facebook ‘event’ of which anyone can be part. A ‘Stories’ app has been launched asking people to describe how they are preparing for the event and then, on the day itself, how they are celebrating. Whether they are joining the crowds in central London, or having a house party in Canada, the stories project allows people to be part of this historic event by sharing their experiences with others on Facebook.