Nov 8, 2012 WeddingSutra SOCIAL
Aneesa Dhody Mehta’s parents are well-known among Mumbai’s elite and fashionable. Her mother the very elegant Rita Dhody is considered as Mumbai’s original fashion doyenne and father Raja Dhody one of India’s most stylish businessmen. Aneesa, their elder daughter has maintained a low profile and this was one of the first happening parties where we met Rita Dhody and her two daughters Aneesa and Nadine. The occasion was the launch of Aneesa’s new business venture, the portal TheGlobalLocal and the venue was the chic NCPA cafe.
Aneesa Dhody shows Emmanuel Balayer the portal www.thegloballocal.in- ‘An insiders guide to luxury & lifestyle in Mumbai.’
From left to right, Aneesa Dhody, Rita Dhody, Haseena Jethmalani and Nadine Dhody
In 2000, the same year when we launched WeddingSutra.com, some of the most high profile fashionistas and society people launched a portal- so obviously the launches were high profile. And then the launch parties for dotcoms stopped. Thegloballocal launch party reminded us of those days, when many young, enterprising & stylish launched a dotcom
Aneesa began her career in Luxury Brand Management with the Murjani group and since then she has worked on projects with several lifestyle, luxury and beauty brands. TheGlobalLocal, according to Aneesa has been designed to offer the discerning advice and information on the best the city has to offer. A lot of inspiration for TheGlobalLocal, is from Aneesa’s own experiences of guiding friends and acquaintances. The primary target audience is the ‘global minded Indian’ (and expats) for whom the site provides tips and information on luxury and lifestyle products and experiences in Mumbai. We asked Aneesa what’s the question she is asked most often by those visiting Mumbai. “Dining & food”, she answers adding: “not everyone is interested in shopping or clubbing, but everyone wants to know the hot spots for food & drinks.” The other most frequent query, be it those who live in Mumbai or outside is about unique, bespoke gifting ideas. “There’s a big challenge there– to look for what they feel is special and not standard”.
As an added service, Aneesa has drawn on her luxury event planning experience to offer an exciting range of customised event services. The Global Local can arrange for events like Bachelor and Bachelorette parties, Fine Dining@ home, Baby Showers, Anniversaries, Weddings, and Proposals. “No request for a bespoke solution would be too small or too large, be it a pre–wedding bash or organising a sunset cruise to celebrate a special anniversary”, says Aneesa. “There are some special occasions in one’s life where people just want that little bit more. We are there to lend a helping hand, and offer a customised solution focused around the individual’s needs and preferences”.