A mega luxury celebration at Hitex, Hyderabad

Percept ICE, the Events and Special Projects Domain Company of Percept Limited, conceptualized, managed and produced an extravagant celebration for Sudha Reddy at the Hitex Exhibition Centre in Hyderabad. The spectacular luxury extravaganza saw an attendance of over 700 socialites, royalty, luminaries, influencers, and industrialists from all over India. The artistic and versatile Aarti Gupta Surendranath co-curated this high profile Celebration.

Sudha ReddySudha Reddy

Hyderabad-based philanthropist, Sudha Reddy is the wife of billionaire businessman Megha Krishna Reddy. A successful entrepreneur, art enthusiast and inimitable fashion icon, she is a Director and Member of the Board Megha Group of Industries and also serves as Director and Editor of Trujet Airlines.

Sudha ReddyMegha Krishna Reddy with Sudha Reddy

Sudha ReddyFrom left to right: Dalip Tahil, Aarti Surendranath and Hofit Golan

Percept ICE conceptualized the unique Birthday Celebrations of Sudha Reddy which saw the entire city of Hyderabad painted black and gold at the HiTex on November 24, 2018. The gala celebration commenced with a star-studded Red Carpet, hosted by Fashion entrepreneur, celebrity and presenter, Hofit Golan. The entire venue was bedecked in opulent shades of black and gold, and the grandiose chandeliers coupled with elegant reflective bars completed the entire vintage vibe with a contemporary twist. The main event area was set up for an elegant seated dinner with the tables decked in rich fabrics like velvet and organza. Dull gold Dior chairs added the right amount of charm. The centerpieces were designed in a beautiful and abstract fashion incorporating octagonal mirror bases, tall vintage candelabras and gold vases, black and burgundy candles and a vibrant assortment of exotic flowers and fruits, all in the rich color palette of wine, oxblood, deep burgundy, and gold. Complementing this classic décor was the table setup – gold carved show plates, with white and gold-rimmed dinner plates, gold plated cutlery, black napkins and menus printed on handmade paper – the attention to detail was apparent in every element.

Sudha Reddy
Sudha Reddy
Sudha Reddy

Sudha Reddy
Sudha Reddy

Sudha Reddy

The celebrations saw three illustrious international fashion designers – Elie Madi spanning Lebanon to Los Angeles, USA; Joao Rolo from Lisbon, Portugal; and Amato Couture – Furne One from Dubai, UAE present their breathtaking couture lines at the event. The stellar stage event saw entrancing performances by a multi-piece live-band from Europe – Paris Select led by Adi Golan and Philippe Jones. The evening wrapped as a customized five-tier cake made for a special and nostalgic moment as it was theatrically rolled in with a champagne parade.

Sudha Reddy
Sudha Reddy

Sudha Reddy
Sudha Reddy

Sudha Reddy
Sudha Reddy

The event saw a high profile celebrity attendance including Tollywood superstars Chiranjeevi, Venkatesh and Nagarjuna, eminent Fashion Designers and luminaries Neeta Lulla, Reshma Punj, Kazim Ali Navaid Khan, Zeba Kohli, Rajesh Kholi, Jimmy Mistry, Falguni Peacock, Shane Peacock, Krisha and Gautam Ghanasingh, Juhi Godambe, Kailash Surendranath, Maheka Mirpuri, Ramola Bachchan, Krishna Kumariji, Samir Soni, Neelam Kothari, Sheetal Mafatlal, Dalip Tahil and Raghuvendra Rathore.

Sudha ReddyFrom left to right: Ramola Bachchan, Neelam Kothari Soni and Sameer Soni

Sudha ReddyFrom left to right: From left to right: Parthip Thyagarajan, Jimmy Mistry and Angad Surendranath

Sudha Reddy
Sudha Reddy

Asmita Marwah (Left) and Dalip Tahil (Right)

Sudha Reddy
Sudha Reddy

Sheetal Mafatlal (Left) and Hofit Golan (Right)

Sudha ReddySudha Reddy with Farah Khan Ali

Sudha ReddyFrom left to right: Megha Krishna Reddy, Sudha Reddy and Farah Khan Ali

Sudha ReddyFrom left to right: Neelam Kothari Soni, Aarti Surendranath, Sudha Reddy and Sheetal Mafatlal

Sudha ReddyAarti Surendranath and Falguni Peacock

Guests were treated to a multi-course sit-down dinner, exclusively curated by India’s culinary chef Ritu Dalmia.

Sudha Reddy

The Celebration Makers
Event Conceptualised and Produced by: Percept ICE, Weddings & Social Events Division
Decor & Setup: Percept ICE
Event Planner: Khushi Singh Chaudhary, Percept ICE
Venue: Hitex, Hyderabad
Celebration Curated by: Aarti Gupta Surendranath
Designers: Amato Couture, Joao Rolo and Elie Madi
Fashion Choreography: Kevin Oliver
Sudha Reddy’s Outfit & Jewellery: Falguni & Shane Peacock, Farah Khan Ali
Artist: Paris Select
Catering: Diva Catering by Chef Ritu Dalmia
Event Photography: Ram Bherwani Studio
Hospitality & Logistics: The HNL Desk

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