WeddingSutra launches TVC to promote India’s First Wedding Charity Registry

They say happiness multiplies when shared with others. WeddingSutra is facilitating to-be-weds who want to share their joy in a meaningful way. By acknowledging their own contentment and guiding the largesse of their guests towards charities they hold close to their hearts, couples can make the most special day of their lives special for others too, with WeddingSutra Charity Registry.

House on The Clouds conceptualized and created an evocative two-minute-long film capturing the myriad of emotions a bride experiences on her wedding day as she prepares for the biggest transformative journey of her life. The legendary Victorian-era Taj West End, Bengaluru serves as the ideal backdrop for the occasion. The amalgamation of the charms of a bygone era with a contemporary outlook, it perfectly symbolizes the evolution being brought forth by this initiative. Tender moments of the couple’s big day, interlaced with moving instances of a beckoning change in the lives of the people they are helping, are captured with profound beauty by House on the Clouds. As the video draws to a close, the bride’s glistening eyes encapsulate the abundance of emotions she feels knowing that it’s not just her life that has changed forever.

The video is an emotional tribute to those priceless acts of generosity that can turn a magical wedding into a meaningful one.

The WeddingSutra Charity Registry is a pioneering initiative that allows couples to donate to leading and accredited Indian NGOs of their choice from the range listed in the registry. Their guests can support worthy causes the couple picks via their registry created on the platform, instead of giving material gifts or cash. Their online donations will go a long way to help organizations working tirelessly offline to support the underprivileged, animal rights, the environment, elderly, low-cost housing, children’s welfare, and much more.

The WeddingSutra Charity Registry will benefit those in need via NGOs and social enterprises including Apnalaya, Bhumi, Deepalaya, Grow Trees, Habitat for Humanity, Make a Wish, Naz Foundation, ResQ Charitable Trust, Salaam Bombay Foundation, You Can Free Us, Ummeed, Sense International India, Snehalaya and WWF-India.

Create your charity registry today!

Directed by: Siddharth Sharma and Sathya Bharath
Written By: Satish Pai and Sathya Bharath
Director of Photography: Sushanth Bhat
Producer: Mangala Raj
Edited By: Siddharth Sharma and Sathya Bharath
Photography: Vivek Kashyap and Lonav Bharali
Assisted By: Zafar Mehdi and Harshitha Balraj

Videography: House on The Clouds

Venue: Taj West End, Bengaluru
Decor: Krafted Knots
Bride and Groom’s Outfits: Anita Dongre
Bridesmaids’ Outfits: Chamee & Palak
Jewellery: Just Jewellery
Makeup and Hair: Jean Claude Biguine, Bengaluru
Models: Shimona Nath (Bride), Irfan (Groom)

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