Actor Jackie Chan once said, “Sometimes it takes only one act of kindness and caring to change a person’s life.” And for a couple to set this change in motion there can hardly be a time more special or significant than their wedding. With this thought, WeddingSutra, India’s leading wedding media brand, has created the WeddingSutra Charity Registry. The platform offers couples who are passionate about giving back to society, a means to further their commitment to diverse causes. Given the vast amount of money spent on weddings in India each year, this shift could move the charitable needle in a major way.
The service was launched on August 7, 2019, at The Club, Mumbai, in the presence of the heads and representatives of partnering social enterprises and charities such as Apnalaya, Bhumi, Deepalaya, Grow Trees, Habitat for Humanity, Make a Wish, Naz Foundation, ResQ Charitable Trust, Salaam Bombay Foundation, You Can Free Us, Ummeed, Sense International India, Snehalaya and WWF-India.
Representatives of partnering social enterprises and charities of the WeddingSutra Charity Registery along with the Founders of WeddingSutra.
Parthip Thyagarajan, CEO and Co-Founder WeddingSutra.com welcomes the guests.
Madhulika Mathur, Director and Co-Founder WeddingSutra.com introduces the WeddingSutra Charity Registry.
Following the introductory speeches and launch video, there was a panel discussion held titled ‘Influencers Perspective on the Next Generation of Giving: How Millennials Can Make an Impact’. The session was moderated by Deepanjali Pandey, Consulting Editor of WeddingSutra. Panelists included Aishwarya Nair Mathew, Food & Wine Consultant with the Leela Group and founder of Aligne fashion brand and ambassador for Artvisor; Khushnaz Turner, luxury and lifestyle blogger of the Kat Diaries; Aastha Sharma, celebrity stylist and founder of Wardrobist; Kunal Avanti, Joint Group Director of Magnanimous Events; Nandini Singh, Director of AGC Cares and an interior designer; and Natasha Luthra, fashion blogger and influencer.
From left to right: Deepanjali Pandey, Natasha Luthra, Khushnaz Turner, Madhulika Mathur, Parthip Thyagarajan, Nandini Singh, Aishwarya Nair Mathew, Aastha Sharma and Kunal Avanti.
They shared their views and insights on what millennials are looking for when they look for charities and causes to donate to, how NGOs can target the younger generation with marketing campaigns for fundraising online, the importance of engaging content like contests and challenges, and consistency of messaging for NGOs, social enterprises and not-for-profit organizations. Aastha Sharma spoke about showcasing the impact of a couple’s contributions by having them spend a day with the NGO(s) they have given to, while Kunal shared that an easy and convenient donating option like the WeddingSutra Charity Registry would find favor with his wedding clientele. Nandini and Aishwarya both highlighted the need for transparency at NGOs and how millennials want to know exactly where their money is going, while Natasha stated the importance of engaging content and ease of transactions.
The panelist share a light moment!
Dinesh Khanna shares his thoughts on this initiative.
Fashion designer, Sonaakshi Raaj, who is also a bride-to-be, spoke about how she found the concept of a wedding charity registry so useful and so well aligned with her own value system especially since she did not want boxed gifts on her big day. Not only did she laud WeddingSutra’s first-of-its-kind initiative, she also mentioned that with her own charity registry, her guests would feel more included in celebrating her wedding with fiance Nikhil Merani, a leading restauranteur, who was also present at the event. Sharing his views on this initiative, Kunal Avanti said, “With regards to charities, the WeddingSutra team has done a phenomenal job of putting the best ones together.”
Designer and bride-to-be Sonaakshi Raaj speaks about the concept of a wedding charity registry.
Panelists Aastha Sharma and Kunal Avanti.
Some of the most notable names from the wedding industry and the cream of Mumbai’s society came together to show support for the WeddingSutra Charity Registry. Present at the event were fashion designer Sonaakshi Raaj with fiancé Nikhil Merani, Nandini J Singh of ACG Cares Foundation, Kunal Avanti of Magnanimous Ventures, celebrity stylists Coleen Khan and Aastha Sharma, hotelier and entrepreneur Aishwarya Nair Mathew, luxury and lifestyle bloggers Natasha Luthra and Khushnaz Turner, Dinesh Khanna along with Tushar and Priyanka Khanna from The Club, among others.
Designer Sonaakshi Raaj with fiancé Nikhil Merani.
The successful event concluded on a delectable note as the guests indulged in a scrumptious high-tea spread curated by the culinary experts at The Club, Mumbai.
From left to right: Parthip Thyagarajan, Dinesh Khanna, Priyanka Khanna, Madhulika Mathur and Tushar Khanna.
Coleen Khan with daughter Sarah Affonso.
From left to right: Jasbir Jassi, Parthip Thyagarajan, Tushar Khanna, Nandini Singh, Madhulika Mathur and Tamira Shah.
Shehzzarin Udwadia, Sneha Tejwani and Anisha Bathija.
The panelists continue their discussion at the high-tea.
Kunal Avanti flanked by his wife (left) and Tamira Shah (right).
To make your own registry with the WeddingSutra Charity Registry visit registry.weddingsutra.com
Venue: The Club, Mumbai
Emcee: Vishaal Rasquinha
Communication Partner: Tam PR